let's all stay on topic, shall we?
Note: I wrote the following on September 16, 2001. Time heals all wounds. Almost. My daughter cries a few feet from where my wife and I embrace. It’s been fiveRead More
You can’t watch a movie these days that isn’t laden with product placement. Whether someone is using an Apple computer (they almost always are), drinking a Coke or fumbling forRead More
For as long as I’ve been a copywriter, I’ve worked around designers who touted Apple products. For years I blew them off as dogmatic brand ambassadors. I was a writerRead More
With two days left before school starts, I’m inclined to run away with my kids to an island where we can be left to wonder, without the world shoving itsRead More
Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast andRead More
Today, Burger King put the creepy King on the guillotine. And you cheered. You didn’t like creepy King. You said he was soulless. Plasticky. But that is precisely why I lovedRead More
And the people we voted for fought against each other because, well, that’s what we do in this land of opportunity where the rich exist on a plane so far aboveRead More
Before social media, each year on my birthday I’d get one card mailed to me from my mother and a call from her brother. Of course my wife and IRead More
Twenty years ago, I strolled into your life. You didn’t see me coming. I was just this young, white guy with enough charm to get you to trust me. AndRead More
Lover. Writer. Communications tactician. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter.
This site is a collaborative effort between Jim Mitchem and Command Partners, a digital agency in Charlotte.
If you're a writer consider contacting Command Partners and reference Jim's site.