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Band of the Month
When you love what you do, it shows. I took my wife and daughters to see The Avett Brothers on August 8th in Charlotte. They're local musicians, and I've grown
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Art & Copy
Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find
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You’re Not Creative – Deal With It. (Part 1)
You’re not creative, deal with it.
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Knowing Your Target Audience
When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass.
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Two Trains
I love this spot. A perfect collision of concept and art direction. #notagamerthough Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
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The Deep Down
July 29, 2009
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the
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Knife Crime – a Cutting Edge Solution
The core demand of any advertising campaign is its inherent need to connect with its target audience – everything else (innovation, creativity) follows this central requirement. Occasionally an advert comes
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Social Media ROI
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
