• Viva la Trunk Monkey

    As long as local automotive dealers continue to have public love affairs with their own on-screen image, there will never be another Trunk Monkey campaign. And that's a damn shame.
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  • Let’s Watch a Commercial!

    I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits.
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  • Unforgiven

    Unforgiven, 1992. This is the best 10 minutes of my favorite movie of all time. The significance of the bottle at the beginning of this scene, combined with Munny's resolute
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  • Mentos – Making it Stick

    I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works.
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  • Dealing with the Dark Side

    The easiest way to turn a slow-paying client into a former slow-paying client is to get upset about accounts receivable. If you’re in business in any capacity, you know that
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  • Are you following me? Hmmm?

    April 23, 2009

    I remember how amazed I was with Twitter back in October 08. I remember following anyone who I thought knew what they were talking about and tried to follow their
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This site is a collaborative effort between Jim Mitchem and Command Partners, a digital agency in Charlotte. If you're a writer consider contacting Command Partners and reference Jim's site.