let's all stay on topic, shall we?
Music is as much a part of creative thinking as any of my muses. In fact, constant new music is one of the things that keeps me thinking – period.Read More
I'm not a NASCAR fan. I want to make that clear up front. Not that I have anything against the sport or its fans. They're top notch. Whether it wasRead More
As long as local automotive dealers continue to have public love affairs with their own on-screen image, there will never be another Trunk Monkey campaign. And that's a damn shame.Read More
Back when SNL had talent.
I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits.Read More
Unforgiven, 1992. This is the best 10 minutes of my favorite movie of all time. The significance of the bottle at the beginning of this scene, combined with Munny's resoluteRead More
I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works.Read More
The easiest way to turn a slow-paying client into a former slow-paying client is to get upset about accounts receivable. If you’re in business in any capacity, you know thatRead More
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advanceRead More
I remember how amazed I was with Twitter back in October 08. I remember following anyone who I thought knew what they were talking about and tried to follow theirRead More
Lover. Writer. Communications tactician. Father to daughters. Husband. Ad man. Raised by wolves. @jmitchem on twitter.
This site is a collaborative effort between Jim Mitchem and Command Partners, a digital agency in Charlotte.
If you're a writer consider contacting Command Partners and reference Jim's site.