The following is a (long) transcript from an online conversation I had with a group of writers who belong to a national organization. They asked if I could help them understand social media to better use it for self-promotion and to grow audiences.
Insurance is fun, isn’t it?
This one-word WWI poster may be the best example of mass mobilization in the history of advertising.
Perhaps the best ad ever. Nike – Write the Future.
Facebook probably knows way more about your lifestyle than you’re comfortable with. But relax, it’s all good.
We were watching ‘The In-Laws’ (the original) the other night. There’s a scene where Sheldon’s wife is at the bank. She walks up to the teller. The teller knows her. They start talking about life stuff that they know about each other for a couple of minutes before getting to the reason why Sheldon’s wife *is even at* the bank. I haven’t been inside of a bank in months. The last time a teller knew me was – never. But…
