I go to the dentist for a cleaning. It’s covered by insurance. I inquire about a veneer that a previous dentist said would cost $1,000 and that my insurance wouldn’t cover. This dentist not only says the insurance *would* cover it, but that I didn’t need a veneer at all, rather a filing. They can definitely work the insurance into this. And, “let’s check with your insurance company, ah yes, here it is – your total out-of-pocket will be only…
The following is a (long) transcript from an online conversation I had with a group of writers who belong to a national organization. They asked if I could help them understand social media to better use it for self-promotion and to grow audiences.
Insurance is fun, isn’t it?
This one-word WWI poster may be the best example of mass mobilization in the history of advertising.
Perhaps the best ad ever. Nike – Write the Future.
Facebook probably knows way more about your lifestyle than you’re comfortable with. But relax, it’s all good.
