If the purpose of a :30 television spot is to be memorable and to reinforce a brand's core promise of value, then this spot by Staples may be the best ad ever. Think about it – first you have a guy standing in a store branded to the teeth with the company's identity. Then you've got an excited customer screaming the brand's value proposition over and over. Add a couple of helpful employees, and throw in the number of products…
Have you ever seen Scott Monty and Brian Cashman in the same room together?
My Number Is Death miles away from this house, reaching for a widow in Cincinnati or breathing down the neck of a lost hiker in British Columbia? Is he too busy making arrangements, tampering with air brakes, scattering cancer cells like seeds, loosening the wooden breams of roller coasters to bother with my hidden cottage that visitors find so hard to find? Or is he stepping from a black car parked at the dark end of the…
It's time. I've been putting this off forever, but it's time. Yesterday this tweet appeared my stream: "Fear is a clue that you're getting close to doing something important." – Seth Godin. I've never read anything by Godin, but did watch one of his TED talks. He's a smart guy, but I'm not the kind of person who follows people like that. I tend to pick up things here and there and use my own experiences to think through things…
Sunday means finally shaking the scales of the work week and allowing the magic of children to soften me up to what’s really important in life. It’s such a sweet release that on Monday I resent the idea of work and wish that I could stay in the genie’s bottle with the kids. Mondays are almost always like this. But I trudge on – oftentimes pushed by the energy of people I follow on Twitter. They’re all doing it –…
“Good artists exist in what they make, and consequently are perfectly uninteresting in what they are. A great poet, a really great poet, is the most unpoetical of all creatures. But inferior poets are absolutely fascinating…[they] live the poetry [they] cannot write.”
