I’m Jim. I’m a copywriter. And I could be wrong, but I was always under the impression that whatever I wrote was supposed to create something like an internal dialogue in the mind of the person reading it so that they felt that the correspondence was created exclusively for them. Personal. Like a letter. Think of it this way – are you more likely to act because a stranger commands you to, or because a friend recommends that you do? …
New Years Eve, Charlotte, NC. Plaza-Midwood neighborhood, to be exact. It was 10 minutes to midnight, and a dozen adults, and even more children, were in an unfurnished home that our friends had closed on that morning. There was no cable or Internet access. In a rare moment of sobriety, it dawns on the adults that we don't have a way to know when the exact countdown begins in Times Square. Everyone panics. I turned to Twitter. With only about…
Verizon attacks AT&T's 3G coverage – the fuel supply that makes iPhone go. This is a smart strategy for a couple of reasons. First, it leaves the iPhone alone. After all, they're getting the coveted hardware in 2010. They don't want to piss Apple off. And second, it forces AT&T to hire Luke Wilson to fire back with toothless ads that go after the hardware Verizon carries. Which means, when Verizon starts carrying iPhone, AT&T will have no legitimate argument…
When I saw the trailers for Avatar over the summer, I thought it looked like a really neat idea if for no more than the special effects. After all, it was James Cameron – the man who made Titanic one of the worst-written movies in history. But then the hype machines started belching out the plumes of praise for Avatar, and I really expected this movie to fail on every level *except* visual effects. Boy, was I wrong. I took…
Being a parent is hard. Children are time consuming, money consuming, food consuming, and emotionally draining. People fill novels with the trials and triumphs of parenthood. And frankly, I didn’t even like kids before we had one of our own. It was so cool, however, that we had two. But you want to know what I love most about being a parent? Being a lion. The note here is an example of one that our youngest daughter Cozette (6) writes…
