We’re at the beach. Vilano Beach in North Florida – on the Atlantic, near where I was born and raised. Before I met my wife, who is from NJ, she’d only been to Florida once on a college road trip. But after the Blizzard of 96 when we received 3′ of snow in 24 hours in North Jersey, I told her that I had to leave. I was done with winter. So we migrated from the Garden State to the…
First, let me say right off the top that you were right. All of my art director and graphic designer friends over the years who swore by Mac – you were absolutely dead-on. And for all these years I just thought your obsession with Mac was part of your penchant for the dramatic. Or, just an 'artsy' thing. I scoffed at you when you weren't looking. I was perfectly happy with my PC running on any number of OS from…
This post could be called 'The Narcissist's Guide to Meme.' I blog and tweet in first person a lot. But I'm not a PR writer. And I'm not a journalist. I don't RT news links. I'm not an IT guy, life coach or one of those 'famous quote' twitterers. I'm a copywriter. And my job is to connect with people in a way that it makes them feel something long enough to do something. The way I connect to other people…
Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me. Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me. Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
