No words, voices or music. Just one domain and some footprints. This is a perfectly executed advertising concept. Simple, clean and resonant. And no, we’re not promoting war here. If you’re in any way offended by this post, you’re on the wrong blog. Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. You can follow him on Twitter at @smashadv
We invite you to write on any topic, up to 500 words (hard max) to be posted on our blog. Why? Well, the take away is a blog that provides subscribers and visitors with new ideas, arguments, stories and writing styles on a diverse range of topics. Your direct benefit is increased traffic to your blog or website from links in your story’s byline. Think of it this way, you’re writing to a whole new audience. If people like your…
This may be the best :60 spot I’ve seen in years. Absolutely brilliant.
If Twitter’s core idea is ‘dialogue,’ then this one-word call-to-action is a perfect branding tagline. Maybe we could even get Patrick Stewart to be the spokesperson. 😉
For too long advertising copywriters have taken a backseat to designers, artists, directors, traffic coordinators, programmers, IT people, researchers and oh yes, account execs. Sure, we like our offices dimly lit. Yes, we do our best work *outside* of the conference room. And many of us do like to work in our underwear. But thanks to Social Media (SM) and Twitter, the worm has turned. While it seems that everyone is scrambling to ‘define’ Twitter or figure out a way…
This is a :30 spot we created for the Obama campaign in the summer of 2008. With no budget. In light of our historic accomplishment, I thought it might be nice to re-post it. *** Jim Mitchem
