This may be the best :60 spot I’ve seen in years. Absolutely brilliant.
If Twitter’s core idea is ‘dialogue,’ then this one-word call-to-action is a perfect branding tagline. Maybe we could even get Patrick Stewart to be the spokesperson. 😉
For too long advertising copywriters have taken a backseat to designers, artists, directors, traffic coordinators, programmers, IT people, researchers and oh yes, account execs. Sure, we like our offices dimly lit. Yes, we do our best work *outside* of the conference room. And many of us do like to work in our underwear. But thanks to Social Media (SM) and Twitter, the worm has turned. While it seems that everyone is scrambling to ‘define’ Twitter or figure out a way…
This is a :30 spot we created for the Obama campaign in the summer of 2008. With no budget. In light of our historic accomplishment, I thought it might be nice to re-post it. *** Jim Mitchem
I’ve been meaning to blog about Twitter for a month. But the minute I think I’ve got things figured out – they change. First, let me set the record straight- I’m not a geek. I’m just a guy who makes his living by rearranging familiar ideas into new ones so that people remember them. It’s not really all that geeky. A bit strange perhaps, but not geeky. Over the years though, I’ve been forced to learn new communications platforms and their…
Slumdog Millionaire is a moving film about trials, trivia and love. The story is set in Mumbai, India, and follows two boys and a girl from their upbringing as fecal-covered children to conflicted young adults. Director Danny Boyle (Trainspotting) does an excellent job of introducing us to a culture that is so different from our own (here in the West), that you can’t pull your eyes away from the screen. As beautiful as it is horrific, Slumdog manages to shock…
