I grew up with the Vietnam War on TV. Every night Walter Cronkite bringing bad news from South Asia. As a result, I’ve never been a fan of the news. Even today, I believe that all media, including the news, exists for one thing—advertising revenue. No advertising revenue, no “if it bleeds it leads.” No, you can’t stop the news from happening. You can, however, change what kind of news is delivered by what you consume. Earlier this year in…
You know what’s amazing? Rate of change. We all feel like we live in a pretty technologically advanced world, right? We have our mobile connectivity. Our apps. Real time video. It’s pretty cool. We’ve come a long way since fax machines in the 1990s. But the thing is, in a few short years our children will be developing and using new stuff which will likely blow what we have now away. It’s easy to say “children are the future” because…
Before we had children, I didn’t care much about them. It’s not that I abhorred children (I understood the concept of keeping our species going, after all), it’s just that because me and my wife didn’t have any, they weren’t important. Other people had kids. We had a dog. But then one thing lead to another and yadda yadda yadda now we’re the parents of two daughters who are 12 and 14. And surprisingly, being a father is great. I…
It’s been about a year since I published my novel, Minor King. I’m grateful to all of my friends who have read it. And, as an independent publisher of a minor work, I’m truly grateful that so many people have publicly endorsed it. Because it’s not an easy story to swallow. In fact, that’s why I decided to write this post—to set a few things straight. If you have not read the book, but intend to, I urge you to…
My wife wasn’t feeling well this morning, and so she took the day off. Then she started feeling better around lunch, and decided to run a few errands. I joined her. We went to the usual places in Midtown, and ended up at Chipotle to pick up lunch. All the tables were empty, but the line to order was all the way to the door. It was weird. “I guess we’re between rushes,” I said. Ten minutes later we ordered our food, and…
Video. If you listen to any of the marketing experts today, you’ll hear them preach how video is the “next big thing.” Even though it’s pretty much been a big thing since the advent of television. Video is important to marketing for a couple of reasons. First, it’s the shortest route to storytelling. You can say what you need to say in :30 seconds, whereas it might take considerably more time for someone to read the same content. Time is the most valuable…
