Author: Jim Mitchem

70 years ago men stood in the face of tyranny with bloody fists, clenched jaws and the kind of resolve we simply can’t identify with today. Think about that as you enjoy your 1/2 caf no-foam latte on your grueling commute to your plush office job. *** Jim Mitchem

Everyone knows, the only way to live life is to attack it. To go after what it is you want, and get it. At any cost. Hustle. Keep your eyes on the prize. Cut throats when necessary. And for some people, this works. To have full control over every waking second is definitely one way to go through life. But to do it, you really have to believe, whole-heartedly, that you know what’s best for you. Most people I know…

I don’t like to read. When people hear this, they’re usually like, ‘What??’ And then they think to themselves that there’s no way I can be as smart as they are – and what the hell are they doing talking to me? Then I explain that I don’t have the patience for reading. Kind of like building models as a kid. I couldn’t do it. I’d get halfway through one and walk away, bored. Or stoned. But then I’d see…

I fear for her. I know how much she wants to win, and how fragile her heart is. I also know how bad her team is this year and that no kid has the capacity to score. Except her. And she’s stuck on defense trying valiantly to keep the other team from scoring. She plays the whole game. She has to. Against her survival instinct, she flings her body in the path of much larger girls. When she runs, her…

Nobody likes to admit that they’re wrong. Not you. Not me. Nobody. Admitting you’re wrong is akin to defeat. Especially when you’ve argued you’re right about something. It takes a confident, logical and humble person to admit they’re wrong. We used to be taught the value of this character trait. We were told that losing was part of living, and that we stand to learn from all of our mistakes – so we should embrace each one. We were also…

Whether the phone works well or not, the creative execution on this new commercial for Samsung is undeniably spot on. Talk about knowing your audience. This concept goes right at the Apple Fanboy’s jugular. Just brilliant. *** Jim Mitchem