New research reveals step-by-step guidelines to increase your Twitter following. The findings, in the study by university professors C.J. Hutto, Eric Gilbert, and Sarita Yardi, prove that you stand to increase your follower totals if you adhere to a few basic concepts: 1) Don’t be negative. 2) Don’t talk too much about yourself. 3) Tweet links. The report actually goes on to list 14 specific tactics you can employ to increase your Twitter following. Because, you know, if you have a…
I have a wife and two daughters and we love the movies. This Sunday we’ll finish dinner early to pop some popcorn, curl up on the couches, and root for our favorite movies and actors. The Oscars are like the Super Bowl in my house. Granted, like last year, I was only able to see half of the movies nominated. But last year I was 5 for 6 in my predictions, so my algorithm has some merit. For the record…
On Super Bowl Sunday afternoon I took my wife to see Silver Linings Playbook (meh.) This spot aired before the show. I think it may have beaten the Clydesdale. *** Jim Mitchem
Today, a guy named Felix Bumgartner safely jumped from a balloon in outer space, back to earth. His only equipment was a special suit and a parachute. It was pretty cool. And over 7 million people watched it live online. Red Bull sponsored the jump. So Red Bull basically created its own media event by sponsoring Felix’s endeavor. It was cool. And really good marketing. But that’s all it was. Regardless of how you might justify this event, whether for…
12 OCTOBER UPDATE: After several unanswered emails, and tweets that have fallen on deaf ears, it’s clear to me that Best Buy has given up on my appeal for them to help me deal with my local store regarding the fact that their stereo installation has ruined the electrical system of my car. I knew that Best Buy was in serious trouble as a company, but had no idea there was this level of fragmentation between their fairly responsive social…
Summer 1994. I was driving south on I-77 with my girlfriend. We were leaving Pennsylvania on our way to Florida for a vacation. After hours of driving through mountains and forests, the highway began to widen and the Bank of America Corporate Center rose up on the horizon–taking us by complete surprise. Charlotte. We’d heard about it. There was a pretty good NBA team here. But we lived in Northern NJ, so a small southern city like Charlotte wasn’t very…
