There’s been a lot of chatter lately about the online service, Klout. And for good reason – it’s another way for us to measure ourselves, and it’s a data superstore for brands to shop and invest. If social media has shown us one thing it’s that the emergence of digital technology has proven to be the best human networking tool the world has ever seen. If it’s shown us another thing, it’s that people (and brands) like numbers. This post…
Whether you aspire to be in advertising or not, looking for work sucks. But that doesn’t mean that you have to suck. The following is a true story. After flitting about North Florida for a few months with a shiny degree, a spec book, and unabashed enthusiasm for writing advertising, I decided that to really break into the field, I had to look to people who loved it as much as I did. Namely, Creative Directors at the big agencies on Madison Avenue. Because it…
Because of noise, I decided to unfollow people on Twitter. But it was bad karma. So I created @jmitchem instead, and am using that account to start again. It’s pretty stupid.
Too many people I’ve followed since ‘08 are deadwood – taking up valuable space in my brain via my eyes without offering me any value whatsoever. It’s time to prune the deadwood.
