Psychology is the science of advertising. Mathematics is the science of marketing.
My wife finally gets her wish, as I’m having my head examined today. I’m being scanned for a brain tumor as the result of a disproportionate hearing loss in one ear. I’m not too concerned with the test since things are what they are. Hell, I’m just grateful that we have insurance. But what I am concerned about is the “Phenomenon” factor. If you recall, John Travolta’s character saw a flash of light, then became something like the smartest guy…
If you were a terrorist, and you were charged with creating a long-range catastrophic event in the US, you’d be envious of what’s happening in the Gulf.
This week, the Quail Hollow Championship dominates news in Charlotte. Among the old social elite, the focus is on Tiger. Among the new social elite, the focus is on the no-phone policy at the tournament. You weren’t even allowed to bring a phone into the practice rounds. You could bring a camera, but no phone. The justification is simple – golfers need to focus intently. And a Nickelback ringtone during a Phil Mickelson’s backswing, just won’t cut it. And even if…
This week, the Quail Hollow Championship dominates news in Charlotte. Among the old social elite, the focus is on Tiger. Among the new social elite, the focus is on the no-phone policy at the tournament. You weren’t even allowed to bring a phone into the practice rounds.
This week I learned that the Public Relations Society of America published one of my tweets in their print publication. I found out through a DM from Genevieve Jooste on Twitter. The tweet they used was, “Authenticity = credibility. Credibility = loyalty. Loyalty = influence. That’s how social media works.” I don’t blame them for using that tweet – it’s solid. I even wrote a blog post around this idea. What I do have a problem with is that the organization…
