Sunday means finally shaking the scales of the work week and allowing the magic of children to soften me up to what’s really important in life. It’s such a sweet release that on Monday I resent the idea of work and wish that I could stay in the genie’s bottle with the kids. Mondays are almost always like this. But I trudge on – oftentimes pushed by the energy of people I follow on Twitter. They’re all doing it –…
“Good artists exist in what they make, and consequently are perfectly uninteresting in what they are. A great poet, a really great poet, is the most unpoetical of all creatures. But inferior poets are absolutely fascinating…[they] live the poetry [they] cannot write.”
I've noticed a lot of chatter here recently around how companies should categorize social media. After all, the more that businesses get involved in social, they'll need to allocate budgets from somewhere. And when something draws from a departmental budget, the purpose of that thing is usually aligned with the goals of the mother ship. For example, most people here consider social media as marketing and it should therefore be funded through marketing and then, like traditional marketing, prove a…
Guest post by Ben Kunz A curious trend in social media is how most of its tools start out as perceived toys, worthy of laughter, and then gradually migrate to the mainstream. When Facebook and Twitter launched, early adopters in the business world were often kidded by colleagues. "That's great," an old friend emailed me in 2008 upon hearing I was on Facebook, "now you can stay in touch with teenage girls." Yet soon Twitter is tied in to CNN feeds…
So Conan and Jay are dominating the cultural trending topics lately. I don't like either of them but think Conan's the better writer. So for me it's just fun to sit back and watch NBC fumble over themselves. Again. Sure, some people will say that any PR is good PR – but I say bologna. In 1957, NBC launched The Tonight Show and Steve Allen was the host. Allen beget Jack Parr who beget Johnny Carson in 1962, and who…
I’m Jim. I’m a copywriter. And I could be wrong, but I was always under the impression that whatever I wrote was supposed to create something like an internal dialogue in the mind of the person reading it so that they felt that the correspondence was created exclusively for them. Personal. Like a letter. Think of it this way – are you more likely to act because a stranger commands you to, or because a friend recommends that you do? …
