I got into advertising because the talent God chose to bless me with is to get people to think about things differently. I was never one of those copywriters who wanted to shock people into submission. Rather, I try to respect the audience, whoever they are, so that the concepts I write speak specifically to them in subtly meaningful ways. Sure, many (many) clients don’t see the need for this level of empathy and prefer to sell things by jamming…
I’m not a religious man. I believe religion is exclusive. Believe in what we believe in or you’re not in the club. In the old days, they might even kill you (hello The Crusades.) Also, you’d better do things a certain way or else risk burning in hell for all eternity. Mardi Gras is one of those things that reinforces my non-religious position. Ash Wednesday is a holy day and the start of something like six weeks of abstinence from…
Let’s face it, everyone wants to be a social media guru. Who wouldn’t? From complimentary valet parking at restaurants because of your Klout score, to people lining up outside of Books-A-Million waiting for you to sign their copy of your book, social media is the new rock and roll. Only, there’s no actual music. And your fans wear thick glasses instead of leather halter tops. That said, and because I’m blessed with the power of observation, I thought I’d pass…
On Saturday we ventured into downtown Charlotte for my daughter’s 10th birthday party. Rather than do a traditional party, we opted to take a group of her friends into town to hit some fountains, museums and trains. This city has grown a lot since we moved here in 2000, and even though we live so close to it, we don’t get down there to mull around as much as we used to. It was a good idea for a birthday…
There is a center. It’s where most of us live. Sometimes we call it the mainstream. In the center we all agree to certain core values, and for the most part, we’re all quite comfortable there. When someone strays from the core values of the group, we isolate them and lock them away because they’re considered dangerous to the rest of us. The farther a person strays from the center, the more dangerous they become. The ones who congregate closest…
Dear All New People on Twitter, First of all, I can’t believe people are still new here. But that’s only because I’ve been at this for a couple of years. And if you think that sounds like a long time, it’s not as long as most of the people I follow here. I still consider myself something of a rookie because of them, however (and they do too). Anyway, welcome. I wanted to take a few moments to give you…
