I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things: 1) If you want to connect to people, show people. 2) If you want to create empathy, show sensitivity. 3) If you want to sell…
Any chimp with basic excel training can measure return on investment in Social Media. It’s not brain surgery. In fact, if you’ve ever purchased or monitored advertising in the past, it’s the same formula. The problem with Social Media is that everyone wants to fragment things into micro-vessels that they forget the big picture – it’s all still part of a marketing bucket. If you sell anything, you (hopefully) have profit. But profit itself costs money. From inventory to rent…
I've kept a personal journal for over 20 years - before some people on Twitter could even hold a crayon. Before computers, I wrote by hand. When I could finally afford it, I bought a typewriter. There are stacks of notebooks in the attic filled with fading ink on yellowing paper – and I've never once looked back to read any of it. I've always used writing as a cathartic tool – to get my feelings out, and let them go. In…
Came across this spot last night and forgot how much I loved it during the Super Bowl. What great casting and direction. Good for Pepsi – well-done. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Leave it to advertising to effectively communicate the power of Social Media in universal terms. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
