Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
You’re not creative, deal with it.
You’re not creative, deal with it.
When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still. Note: Target Audience = psychographic and Target Market = demographic. Just so we're all on the same page. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
I love the creepiness factor of this spot. It works – even the Deliverance music. And I'm betting that Kool-Aid could kick Gatorade's ass on this log too. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
