So last night I was working up the post announcing the winning name for the Boxman Studios restaurant contest. Basically we used social media to help build community for the brand, and then enlisted this community to name the restaurant. Then things changed…
Ten characters. Three words. One day. A world of difference. #ILoveYou
Budget shortfalls and proposed cuts are never easy. But when you remove emotion from the formula, you recognize that there’s only so much we can do. (CMS, PLCMC)
Think about this – you actually pay to be loyal. Brands wish they could pay you to be loyal, but they can’t. Except when they hire you. Loyalty is a conundrum. This post doesn’t do much to help.
I recently experienced the thrill of driving a high-performance BMW in a controlled environment. This is my story of survival.
