I never want any more than I need. And I swear to God this makes me feel like an outcast in America.
About 25 years ago I injured my back working UPS in NYC. I was in the physical prime of my life and pulled up lame schlepping what felt like car batteries up the steps of a brownstone in Riverside. It was a humbling experience, and one that cost me a potential career at UPS. I ended up with a couple of herniated discs way down in my lower spine. There were two options, physical therapy or surgery. I talked to…
Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising. Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements. When done well, these things can effectively reinforce a brand’s promise of value—but they’re still just supporting players. The brand goes deeper. In fact, it lives right next to whatever it is you make and sell. Product/service first Brand second…
