Author: Jim Mitchem

If you throw a stone into Social Media, you're going to put an expert's eye out. I have never before seen such a glut of confusion as that which exists in terms of Social Media and who you should trust to help you make the most of it.  Let me ask you a question – are news anchors experts on the news? Maybe, you say? Ok, but can they help solve the problems that the news (constantly) presents? Sure, they're…

12:10 am – as i sit down to write this i have no idea what i'm going to say or how to format this free write since no one does this in real life and most of the people will be like 'what the fuck is this shit?' and then click away from this blog possibly never to return. but why does that matter to me anyway – hahahahaha in this stupid movie we're watching called the ugly truth the…

I'm sorry, but this song just rocks. Crash Kings, Mountain Man Jim is a father, husband, copywriter and founder of smashcommunications  You can find him on Twitter @smashadv

Another dream. You can’t make this stuff up.

I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things:  1) If you want to connect to people, show people.  2) If you want to create empathy, show sensitivity. 3)  If you want to sell…

I’ve hung a sign above our candy bowl on the front porch every Halloween since we were able to take our daughters trick-or-treating. And even though the bowl is usually empty when we return home, last year something different happened.