12:10 am – as i sit down to write this i have no idea what i'm going to say or how to format this free write since no one does this in real life and most of the people will be like 'what the fuck is this shit?' and then click away from this blog possibly never to return. but why does that matter to me anyway – hahahahaha in this stupid movie we're watching called the ugly truth the…
I'm sorry, but this song just rocks. Crash Kings, Mountain Man Jim is a father, husband, copywriter and founder of smashcommunications You can find him on Twitter @smashadv
Another dream. You can’t make this stuff up.
I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things: 1) If you want to connect to people, show people. 2) If you want to create empathy, show sensitivity. 3) If you want to sell…
I’ve hung a sign above our candy bowl on the front porch every Halloween since we were able to take our daughters trick-or-treating. And even though the bowl is usually empty when we return home, last year something different happened.
Any chimp with basic excel training can measure return on investment in Social Media. It’s not brain surgery. In fact, if you’ve ever purchased or monitored advertising in the past, it’s the same formula. The problem with Social Media is that everyone wants to fragment things into micro-vessels that they forget the big picture – it’s all still part of a marketing bucket. If you sell anything, you (hopefully) have profit. But profit itself costs money. From inventory to rent…
