Author: Jim Mitchem

I recently read and interesting article about the rising numbers of women who watch football.  I found it interesting that they’re only now catching on.  Me — I had an early introduction to football.  The youngest of four kids, I grew up in a busy family of sports enthusiasts. When I was 3, my brother Paul played football at W.T. Woodson High School in Fairfax, Virginia. On fall weekends you could count on two things: teen-agers disappearing from the house…

Despite divorce, moving around and living through disco, when I was a child I never thought much about growing up. I just wanted to play. I loved being a kid. Every day was a wonderful new page to fill.  I don't remember when I was introduced to Where the Wild Things Are, but I don't think it made nearly the impact on me as it did many of you. Like Spike Jonze and Dave Eggers. Those guys obviously saw a…

If you don't like The Hives you're just stupid. ;)  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

This is a post about those people. You know who they are. They're the people in Social Media who pretend to be your friend, but who really aren't. Rather, they hang around long enough to suck the sincerity out of you to feed their own desire to harbor spite and resentment.  Sure, it could be said that because so many of us don't know each other IRL, that none of us are 'really' friends. And maybe that's what's wrong. You…

I've been battling with the naming conventions here for almost a year. This post is my solution. Of course to get to the bottom of things, we have break things down to their simplest form, so here it goes…   Networking – This is the thing that you did at Chamber of Commerce meetings when you started your own business. You attended these events with hundreds of other people who were better dressed and who wore strong cologne. Basically, it…

The next time someone says 'we need to take this offline because it needs more than 140' – remember that nothing is too complex to communicate if you use the right word(s).  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv