Author: Jim Mitchem

The next time someone says 'we need to take this offline because it needs more than 140' – remember that nothing is too complex to communicate if you use the right word(s).  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

I think I'm going to move to TED and live there the rest of my life. (thanks to @pgha for the heads up on this amazing lecture) Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

I've kept a personal journal for over 20 years - before some people on Twitter could even hold a crayon. Before computers, I wrote by hand. When I could finally afford it, I bought a typewriter. There are stacks of notebooks in the attic filled with fading ink on yellowing paper – and I've never once looked back to read any of it. I've always used writing as a cathartic tool –  to get my feelings out, and let them go. In…

My wife says that she can tell if a song is 'me' or not. She says this is me. Is it you?  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Every summer we spend a couple of weeks on a beach near St. Augustine, Florida. And every summer our youngest daughter's birthday falls during vacation. Cozette, who turned 6 this year, is a fairly easy child to please (unless you count her growing penchant for apparel, in which case I can only guess that I'm screwed in a few years). We spent her day playing in the surf, and went out to dinner that night. Easy. The only thing she…

Came across this spot last night and forgot how much I loved it during the Super Bowl. What great casting and direction. Good for Pepsi – well-done.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv