Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
IMG_0004.mov Watch on Posterous
