Author: Jim Mitchem

We are at a party outside the loop in Charlotte. It’s like another world.

Some guys drive Corvettes…other guys…. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

The guy on the left is Plato. He's pointing up in Rafael's masterpiece because 'up' represents Plato's Theory of Forms, or high concept ideas. I referenced Plato's Forms in last week's post and how when I think of a chair and you think of a chair, we don't think of the same chair but rather the same form/idea/concept of a chair. I'm going to use Plato again here because, well, he was pretty smart and wrote a lot of really great…

The guy on the left is Plato. He's pointing up in Rafael's masterpiece because 'up' represents Plato's Theory of Forms, or high concept ideas. I referenced Plato's Forms in last week's post and how when I think of a chair and you think of a chair, we don't think of the same chair but rather the same form/idea/concept of a chair. I'm going to use Plato again here because, well, he was pretty smart and wrote a lot of really great…

  Saw this today driving past The Common Market in Charlotte.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

When I first heard that Peter Jackson was producing a new summer movie, my heart raced. When I saw the trailer – it raced faster. Not surprisingly, District 9 was the top grossing film in its first week of release. And at some point over the weekend IMDB reported that it had also soared to #26 on the all-time greatest movie list  Combine this with one raving review after another – and I was fully caught up in the hype.  So in…