When you love what you do, it shows. I took my wife and daughters to see The Avett Brothers on August 8th in Charlotte. They're local musicians, and I've grown quite fond of their music and songwriting. And this is coming from a guy who doesn't ordinarily gravitate to Bluegrass (if you look through the other music on this blog you'll understand). Check them out online and on Twitter, and once you get past the idea that maybe Bluegrass isn't…
Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
You’re not creative, deal with it.
You’re not creative, deal with it.
When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still. Note: Target Audience = psychographic and Target Market = demographic. Just so we're all on the same page. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
