On August 3, 1991, I heard the voice of God. No, I’m not crazy.
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either curious, or you’re not. Copywriters who are curious about how people think about things are the ones who stand to make sincere connections with an audience. Thus, engaging in Twitter is like part of my job. Before you start laughing…
The core demand of any advertising campaign is its inherent need to connect with its target audience – everything else (innovation, creativity) follows this central requirement. Occasionally an advert comes along that not only connects with its audience perfectly, but is also so innovative, creative and unique, it really is too good to ignore. Those of you au fait with events this side of the pond will no doubt be aware of the growing knife crime epidemic amongst the UK’s…
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This is a really strong spot. A tight little concept built on solid universals. Still – I can't get descent 3G coverage if there's a damn tree in the way. Or a breeze. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This song has grown on me – Percussion Gun, by the White Rabbits Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
