Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
Unless you're a Yogi, or you're smoking some righteous shrub, chances are – you can't get quiet enough to get out of your own way in life. As human beings, we're at the top of the brain chain. But with great power comes an innate desire to control, well, everything. We buy TiVo to skip the commercials. We plan our vacations years in advance. We use fertilizer to have children. The list is endless. And it carries over into business…
If I could predict future careers for my daughters, this is a harbinger discussion between an actress and a lawyer. *** Jim Mitchem
We’re at the beach. Vilano Beach in North Florida – on the Atlantic, near where I was born and raised. Before I met my wife, who is from NJ, she’d only been to Florida once on a college road trip. But after the Blizzard of 96 when we received 3′ of snow in 24 hours in North Jersey, I told her that I had to leave. I was done with winter. So we migrated from the Garden State to the…
First, let me say right off the top that you were right. All of my art director and graphic designer friends over the years who swore by Mac – you were absolutely dead-on. And for all these years I just thought your obsession with Mac was part of your penchant for the dramatic. Or, just an 'artsy' thing. I scoffed at you when you weren't looking. I was perfectly happy with my PC running on any number of OS from…
