This is a really strong spot. A tight little concept built on solid universals. Still – I can't get descent 3G coverage if there's a damn tree in the way. Or a breeze. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This song has grown on me – Percussion Gun, by the White Rabbits Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
Unless you're a Yogi, or you're smoking some righteous shrub, chances are – you can't get quiet enough to get out of your own way in life. As human beings, we're at the top of the brain chain. But with great power comes an innate desire to control, well, everything. We buy TiVo to skip the commercials. We plan our vacations years in advance. We use fertilizer to have children. The list is endless. And it carries over into business…
If I could predict future careers for my daughters, this is a harbinger discussion between an actress and a lawyer. *** Jim Mitchem
