Author: Jim Mitchem

Saturday, April 4, 2009 was a pretty special day. We got up before the sun and filled the car with enough clothes and bulk food items to last us a week at Disney World. It was also the day of our annual fantasy baseball draft. Of course everyone else participating in the draft would be sitting around a kitchen table in North Jersey, while we were driving south on I-95, but we were up for the challenge (besides, we have…

  The best spots are always perfectly cast and directed.

I love Walt Disney. There, I said it.

If there’s one thing all humans know from the moment we emerge from the womb, it’s that Love is good.

The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…

The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…