The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…
The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…
It breaks your heart. It is designed to break your heart. The game begins in the spring, when everything else begins again, and it blossoms in the summer, filling the afternoons and evenings, and then as soon as the chill rains come, it stops and leaves you to face the fall alone. You count on it, rely on it to buffer the passage of time, to keep the memory of sunshine and high skies alive, and then just when the…
