Not everyone is creative. Some people are sharers. Consumers. Distributers. It’s ok. It’s not all that to be creative anyway. And before I get bitch slapped, yes, creativity is innate in all of us. It’s not like an exclusive club reserved for people with nose rings and purple hair. So yes, even if you consume and share way more than you actually create, you’re still technically creative so … [holds hands out in front of him] But I’m going to guess…
The following is the third post in a three-part series about sustainable marketing. In the first post (here), we defined sustainable marketing, took at look at a case study, and, yes, established my credibility as a qualified voice in the sector. In the second post (here) we looked at the difference between traditional marketing and sustainable marketing, the role of content and why it’s important to share your story with your audience, and how content from different departments within your…
The following is the second post in a three-part series about sustainable marketing. In the first post (here), we defined sustainable marketing, took at look at a case study, and, yes, established my credibility as a qualified voice in this sector. In this post we’ll look at content and why it’s important to share your story with your audience. Click here for the third post in this series. As we established in the first post of this series, sustainable…
The following is the first post in a three-part series on the concept of sustainable marketing. Click here for the second post in the series. Click here for the third post in the series. Since launching my company, Smash Communications, in April, whenever I’ve talked about the idea of sustainable marketing with people, I’ve been met with inquisitive looks. And that’s ok. It’s a new concept. That inquisitive look is part of the territory when you’re talking about something new. But it’s why…
The doors in our old house are sticking. We’ve had a couple weeks of drizzly cool weather and well, that’s what happens to old houses made of wood. “How do you fix it?” my aunt asked. “You don’t. You can’t change the weather,” I said. “You just deal with sticky doors until it gets dry again.” “Well that’s ridiculous,” she said. You see, we are a culture that believes there’s a solution to every problem. Because most of the problems…
I do not get the attraction of a Fitbit. Maybe because I wear no jewelry. Not even a watch. Ok, I wear a wedding ring but that’s to keep women away. Anyway, the kid has one. It cost $85. She used her babysitting money, and I paid half. She’s 14 and has a washboard stomach. Why does she need to count her steps? She plays soccer. She’s running on a field 5 days a week. She walks back and forth across…
