When I broke into advertising, I was all about the high concept stuff that left an impact on people. Creating work like that was why I became a copywriter. This spot by Apple for the new iPad Air is one of the best advertisements I’ve ever seen. First of all, the metaphor of a pencil is brilliant. Not only does it represent simplicity, reinforcing the core concept of the Apple brand, but the device itself is used as an extension…
Life is hard enough without having to deal with bad drivers who don’t use their turn signals. And it’s more than just people who don’t use turn signals – it’s all kinds of things in traffic when we drive our metal pods around town pretending that we’re incubated from others. Only, we’re not. We’re all in this thing together trying to live our lives. Still, there are times when the actions of others, people who aren’t as aware as you…
Just saw Flight. First of all, wow – what an intense crash scene. Overall it was a good movie, though it was probably 30 minutes too long. But for me it was hard to watch because of the subject matter. Alcoholism is exactly like that. A web of lies that doesn’t let go regardless of your circumstances. In my case it was losing everything that meant anything to me which lead to homelessness. Did that stop me? No. For Captain…
The window is constantly shutting. It does not care about your five year plan. Opportunities to live appear in every moment. And they don’t wait around for you to recognize them. Gazing off into the future is a terrible waste of a human being’s time. To rush through a year. A day. An hour. While regret rocks gently in a chair – patiently biding your time – awaiting the inevitable. The window is constantly shutting. *** Jim Mitchem
write. all the things in your head. go out to the edge. don’t be afraid. plant little seeds of doubt just under their skin. make them scratch until they bleed. get them to question everything. – the beast write. all the things in your heart. come back to the core. don’t be afraid. plant little seeds of hope just under their skin. make them seek out the truth. get them to rely on the power of faith. –…
We chase fame and fortune through tiny mirrors with diamond-encrusted frames as earthquakes and typhoons turn whole cities into rubble. We send a tweet. Tell people to donate to the Red Cross. And still, within the destruction, we seek validation. A retweet. A new follower. In this new age of self awareness. This new age of self – where we seek out only those relationships that benefit us. We think about the little people covered in mud. For a second…
