The only constant in life is change. And change occurs whether you want it to or not. So when you have the opportunity to take matters into your own hands, it’s something like a blessing. This January, after five-and-a-half-years an an exclusive consultant, I’ll be leaving Boxman Studios to pursue other endeavors. Five-and-a-half-years is a long time. In fact, it’s the longest I’ve ever been at one company. And while I’ve enjoyed helping take Boxman Studios from a raw concept…
If you know me, you know that I preach the concept of word of mouth being the best form of advertising in history. And, despite popular opinion, it’s not because of social media, either. Social media only expedites WOM. People have been sharing good and bad experiences with each other forever via speaking to one another – the literal sense of word of mouth. When we share good experiences with people, it spreads a positive ripple more powerful than any…
So you’ve got a great business concept. Awesome. And because it’s yours, the whole thing makes perfect sense. However, when you explain it to others they don’t seem to get it as quickly, and so you end up launching into a loquacious explanation that seems more confusing than clear. It’s a common frustration for entrepreneurs, and something we encountered in the early days of Boxman Studios. As a copywriter, it’s my job to simplify complex ideas. When I was approached about the business…
If you’ve ever wanted to know the true secrets of becoming a successful blogger, then this post is for you.
This month the company I helped launch in 2009 was ranked #120 on Inc. Magazine’s fastest growing companies in America. It’s a wonderful accomplishment. Especially when you consider that we started out with a rendering and a two-page website back in 2009. Oh, and no advertising budget. We grew the company on branding and storytelling via social and digital media channels. Exclusively. And now we’re one of the fastest growing companies in America. Woo-hoo! Hurray for–the past. You see, the list recognizes…
My mom called from Texas today to make sure that we were going to survive the hurricane. She’d heard that NC was under attack from God. It was the second call this week about it. I told her that we had nary a drop of rain in the forecast, and that NC is a very wide state. Just not as wide as Texas. “Well I’ve been watching the news and they’re talking about how bad it’s going to be there–so I…
