I’ve said it before and I’ll say it again – seek balance in life. Working until your fingers bleed to get the people in power to notice you so that you can climb the corporate ladder and earn the money necessary to attract a spouse and buy a big house and have kids who you’ll have to work even harder for to put through college so that they can have what you consider a good life – this is unsustainable. Learn…
Frankensteining (verb) – to take two or more dissimilar concepts and make them into one. If you’re an advertising creative, you’ve no doubt been asked to be Dr. Frankenstein at some point in your career. You know what I’m talking about – when you present three concepts to a client and they ‘love them all’ – then ask you to pull elements from each to create one super logo or tagline. This is called Frankensteining. Avoid it at all costs. Instead, it’s…
Yesterday, Florida Senator, and 2016 Republican Presidential hopeful Marco Rubio publicly denounced climate change. “Our climate is always changing,” he said on ABC News’s “This Week.” “I do not believe that human activity is causing these dramatic changes to our climate the way these scientists are portraying it,” he went on to say, “and I do not believe that the laws that they propose we pass will do anything about it, except it will destroy our economy.” Money. It’s always…
I joined Twitter in 2008 and have mostly enjoyed it because I don’t try to do things ‘a certain way’ there. But over the last year or so, when I check in on Twitter all I see are links to posts on how to do things better. “Nine ways to make the most out of every weekend.” “A guide on how not to upset your boss.” “Five things you should never do when using Twitter.” And everyone is sharing them…
Fresh on the heels of H&R Block’s “Get Your Billion Back, America” campaign, now we have the Yahoo/Quicken Loans “Billion Dollar Bracket” campaign. Unlike the sleight of hand employed by H&R Block, this concept is even eviler. The H&R campaign just twists big numbers around in your head in the hopes you’ll choose them to do your taxes, with Yahoo you must surrender your personal data. So it goes like this – if you pick a perfect NCAA bracket for…
Dear Esurance, First, let me say that your Super Bowl advertising concept was genius in this age of digital media. Well done. But let’s be honest, once someone wins, they’re going to get their picture taken with a big check, the story will linger for a day or so – maybe garnering some attention from CNN or Fox – then disappear. You’ll have made a great commercial, gotten some serious ambassadorship out of it (at least for a couple days)…
