This weekend you’re going to see a lot of great commercials. Or rather, you’re going to see a lot of commercials that people have spent months on creating, producing, and getting ready to run during the Super Bowl. Some will be funny. Some will be touching. Some will be deceptive. Some will even suck the paint off of the hood of Danica Patrick’s race car. And yes, there might even be a couple that actually feature the benefits of the product…
You’ve seen the ads. The cute little black girl with a white mother who pours Cheerios on her black dad’s heart because mom said Cheerios is heart-healthy. It’s precious. And it broke a lot of rules. The kind of rules that prime time television broke with Mr. and Mrs. Willis on The Jeffersons, or even Jodie Dallas from Soap. http://youtu.be/VWaEKkpfJFA Well, there was so much press that came out of this first spot, that Cheerios recently made another. And it’s…
If you’ve watched any of the NFL Playoffs this season you’ve no doubt seen the H&R Block TV commercials featuring a beer vendor at a football stadium putting blocks money onto empty seats, while a smart-looking white guy with a green bow tie tells us that last year Americans who did their own taxes overpaid by a billion dollars. A BILLION. And that a billion dollars is enough to put $500 onto every seat in every pro football stadium in…
When you stop and think about it, a car is like a land plane. And when you drive, you’re the pilot of that plane. One mistake, and you can take out life. When I was young and stupid, I actually had a DUI. Thank God I was pulled over or else I may have done some serious damage – both to me and, more importantly, to others. I’ve since cleaned up my act and even though I’m not perfect, I…
to what end, all this rushing around and dominating the competition? gold? this is man’s destiny? to hoard gold and be lauded by others with similar mindsets? in america, it seems so. and if you’re not down with this concept, and you spend all day daydreaming about nature and beauty, you’re a freak who is an inch away from leeching off of the system. and you’re lazy. and un-American. there is no room for you amongst the wolves, hippie– go…
When I broke into advertising, I was all about the high concept stuff that left an impact on people. Creating work like that was why I became a copywriter. This spot by Apple for the new iPad Air is one of the best advertisements I’ve ever seen. First of all, the metaphor of a pencil is brilliant. Not only does it represent simplicity, reinforcing the core concept of the Apple brand, but the device itself is used as an extension…
