If there’s been one thing that we’ve missed as children playing in the digital sandbox these past few years, it’s a place to put all the stuff we really want. Now we have it in Pinterest. I want this. I must have that. I want. Want. WANT. Now the whole world can know what it is we want. Because since we can’t actually have most of the things we desire, we’re in a state of perpetual longing – and Pinterest…
If you’ve been paying any attention, you notice patterns of stages that we all go through when it comes to Twitter. At first we don’t get it. We don’t understand the concept. It’s the ‘who cares what someone had for breakfast?’ stage. But then we reluctantly try it out. And we have an epiphany. I call this the ‘this is the most amazing thing ever invented’ stage. Once we grasp Twitter’s core concept of connectivity, we enter something called the…
I wrote this post on Wednesday, and by Friday SOPA was dead. Congratulations to everyone who fussed. On Friday I actually received an email from my congressman Larry Kissell after sending the letter below. * I didn’t want to get all caught up in the SOPA drama today, but with everyone flailing around the like it’s the zombie apocalypse, I slipped and fell into the bucket of chaos with the rest of you. However, I’m not one of those guys…
Everyone’s favorite acronym, SOPA, takes center stage this week as potentially hundreds of websites ‘go black’ to protest controversial legislation that could mean censorship of the Internet. At the heart of the legislation is the ability of the government to block access to websites that sell pirated (copyrighted) material, which costs ‘legitimate businesses’ hundreds of billions in lost revenue. Mostly* this thing is about art. Music and movies. But SOPA is not about the artists. It’s about the ‘legitimate businesses’…
Everyone talks about them – the snake oil gurus who corrupt the essence of Twitter. Even the gurus themselves talk about them. After all, if they didn’t – they’d look guilty, right? After hanging around this medium for a few years, I’ve developed a way to identify these people who can potentially fuck up your entire Twitter experience if you’re not careful. And please, don’t let them fool you into thinking that being like them is somehow cool – because…
Facebook. Google+. Linkedin. Twitter. All of it. Everything in social media is designed to replicate face-to-face engagement. Or rather – to come as close to a real, personal experience as possible. Direct engagement is the goal. If social networking tools, tips, tricks and mediums get you closer to that – great. But know this – if your pitch sucks, it doesn’t matter what tools you employ. Story first. Medium second. It’s been that way forever in the business of engagement…
