You can’t watch a movie these days that isn’t laden with product placement. Whether someone is using an Apple computer (they almost always are), drinking a Coke or fumbling for a Trojan, everything you see in a movie or on television is there for a reason. It’s prime advertising space. Which made me wonder about Toyota when I saw this image this week under the headline, “Rebels in Control in Libya.” Yes, I know a lot of people drive Toyotas…
For as long as I’ve been a copywriter, I’ve worked around designers who touted Apple products. For years I blew them off as dogmatic brand ambassadors. I was a writer – all I needed was a pencil and pad of paper. Then, back in 2009, I bought a refurbished iMac. It was so brilliant, so quickly, that I immediately decided to turn my entire home and office into an Apple shop. Two years later and, well, I’m not going to…
Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast and produce it well, and the next time you’re hungry, you’re grabbing a Snickers – because Snickers makes life “Better.” Add this spot to the Betty White Super Bowl effort, and it’s clear that this campaign has legs. *** Jim Mitchem
Today, Burger King put the creepy King on the guillotine. And you cheered. You didn’t like creepy King. You said he was soulless. Plasticky. But that is precisely why I loved him. The best thing about creepy King was that he was consistent. Something that consistent can be placed into any scenario and be made to work. Of course in CP+B‘s case, they also relied on really smart writers and designers, casted and directed perfectly and had enough swagger to make…
When I first joined Twitter in the fall of 2008, my handle was @smashadv and my profile picture had me holding an orange in front of my face. It was a throw away shot from a photoshoot for a campaign I was working on. The image worked for me in the social spaces since I was only testing the waters and didn’t want to reveal too much about myself. I was playing it safe and all. Sometime in the summer…
Money doesn’t matter. The car you drive doesn’t matter. Your trust fund doesn’t matter. How cute or smart you think your kids are doesn’t matter. Who your father is doesn’t matter. Your age doesn’t matter. Whether you go to church doesn’t matter. Your tattoos and piercings don’t matter. The college you attended doesn’t matter. How much you accomplish before 9 am doesn’t matter. Your rank and title don’t matter. The concert you saw last week doesn’t matter. Scooping news doesn’t…
