The only thing wrong with this spot is that men don’t eat mint. Otherwise, perfect. *** Jim Mitchem
I have a favorite saying that you are what you consume. Back in the day, we watched a lot of TV. We were limited to only a few channels, so media outlets had a field day with pricing advertising. Still, just about every night, families across America sat in front of glowing glass tubes built into big wooden boxes and watched Mike and Carol raise kids, or Carrie, Mary and Laura frolic in meadows. Lucky families even had TVs with…
Like it or not, we’ve all emerged at this very specific point in time to share the rock. When it’s over, our time together will amount to a spec of dust on the timeline of history – but we’re here. Together. Sharing the air, the water and emerging technology. It’s kind of cool how we are all pioneers in this, the age of connectivity. And yet, we’re as different in how we use the media, as we are different in…
Everything changes. See that mountain over there? It’s constantly being shaped by rain and wind. The shoreline you visit every summer? It’s in a perpetual state of flux. That relationship you had with that person you liked on Twitter in 2009? Way different. After three years on Twitter and Facebook (longer on Linkedin, strangely) I’ve noticed some behavioral patterns. The ability to feel things about people is a gift I’ve leaned on throughout my career as an advertising copywriter who…
I recently changed my Twitter bio. It’s pretty short now, but really is an accurate snapshot of my essence. However, I’m probably doing it wrong by being so essenc-y. And that’s ok. I’ve rarely done it right when it comes to Twitter since I got on here in 2008. If you look around at the bios of the highly successful people on Twitter (aka the people who tweet business links while they’re sleeping,) you’ll see that you’re supposed to use…
I’m so tired of questionable business practices being passed off as corporate benevolence that I’m going to rant a little. Despite my local perspective, I’ll bet this is a universal issue – so try and stick with it to the end. Last week, our seven-year-old daughter came home from school with a bright green nylon bag that had drawstrings for shoulder straps and the Geico gecko screen printed in blue on the front. She’d attended her class’s annual end-of-school picnic…
