In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick) *** Jim Mitchem
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick) *** Jim Mitchem
I was amazed I was with Twitter back in October ’08. I remember following anyone who I thought knew what they were talking about, and tried to follow their suggestions on how to be a productive Twitterer. I also remember how I’d often receive automated direct messages from people. I responded to the first one – only to never hear from the guy again. After receiving a few more unsolicited DMs that pointed me to a product, service or blog that…
Getting a job today might mean who you know, but it’s also about who you are. Use that.
For too long advertising copywriters have taken a backseat to designers, artists, directors, traffic coordinators, programmers, IT people, researchers and oh yes, account execs. Sure, we like our offices dimly lit. Yes, we do our best work *outside* of the conference room. And many of us do like to work in our underwear. But thanks to Social Media (SM) and Twitter, the worm has turned. While it seems that everyone is scrambling to ‘define’ Twitter or figure out a way…
We all depend upon communication. Getting the message across is critical. Here are a few grammar tips for those who write for a living. 1. Verbs HAS to agree with their subjects. 2. Prepositions are not words to end sentences with. 3. And don’t start a sentence with a conjunction. 4. It is wrong to ever split an infinitive. 5. Avoid cliches like the plague. (They’re old hat) 6. Also, always avoid annoying alliteration. 7. Be more or less specific…
