Evidently, the really smart people are working on the Old Spice account. Wow. If this ad had run during the Super Bowl, Betty White is an afterthought. Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv.
Guest post by Callum SaundersOnce upon a time, there was a small classroom in a local school. The teacher used to come in every day, ordered his pupils to sit down and began talking at them, using methods he had crafted over many years. The children were docile – they didn't know any different. One pupil put his hand up to ask a question. The teacher told him to be quiet. The boy was. Then Social Media came along. The…
This post is dedicated to everyone who has ever thanked anyone for an RT (retweet.) I used to do it, but don’t anymore. Here’s why – 1) Clutter. I talk enough here for most streams. 2) I don’t understand why people thank others for passing along information. I’m a fairly nice guy. So part of me wants to follow the general rules of etiquette and do the polite thing. After all, I’m a writer. It’s my nature to reciprocate (see…
Wow. Congratulations to the New Orleans Saints. As a former season-ticket holder, during the worst season in team history, I’m very happy to see the Gold and Black win it all. And it was a great game to boot. But Sunday night, there were even more pressing issues at hand – namely, the airing of Super Bowl commercials. Since I was a kid, the ads were always an important part of the game. Sometimes more important. As for last night’s…
On the one hand we’re probably watching the greatest QB in the history of football in Peyton Manning. Don’t get me wrong, I hate the guy. But my head says Indianapolis wins Sunday, despite the banged up defense. On the other hand, the Saints are capable of scoring 35 on anybody and their defense is manned by ball hawks, even though they keep talking about how IF they get to Manning enough…(not when.) In 1980, we lived in Baton Rouge…
Thanks for landing here. Needed: WordPress designer for a small project. Our client is www.boxmanstudios.com. It’s a small, passionate start-up company that recycles shipping containers for multiple human uses. As the agency of record, we are planning a social media campaign for a big spring rollout of this new concept. To learn more about the company, click the link above. If you’re a vulture who thinks that bypassing this vetting process and going directly to the client is a good…
