Category: Random

My wife says that she can tell if a song is 'me' or not. She says this is me. Is it you?  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Every summer we spend a couple of weeks on a beach near St. Augustine, Florida. And every summer our youngest daughter's birthday falls during vacation. Cozette, who turned 6 this year, is a fairly easy child to please (unless you count her growing penchant for apparel, in which case I can only guess that I'm screwed in a few years). We spent her day playing in the surf, and went out to dinner that night. Easy. The only thing she…

Came across this spot last night and forgot how much I loved it during the Super Bowl. What great casting and direction. Good for Pepsi – well-done.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Leave it to advertising to effectively communicate the power of Social Media in universal terms.  Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed.   Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And none of them left unscathed.   Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv