The core demand of any advertising campaign is its inherent need to connect with its target audience – everything else (innovation, creativity) follows this central requirement. Occasionally an advert comes along that not only connects with its audience perfectly, but is also so innovative, creative and unique, it really is too good to ignore. Those of you au fait with events this side of the pond will no doubt be aware of the growing knife crime epidemic amongst the UK’s…
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This is a really strong spot. A tight little concept built on solid universals. Still – I can't get descent 3G coverage if there's a damn tree in the way. Or a breeze. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This song has grown on me – Percussion Gun, by the White Rabbits Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
