Category: Random

First, let me say right off the top that you were right. All of my art director and graphic designer friends over the years who swore by Mac – you were absolutely dead-on. And for all these years I just thought your obsession with Mac was part of your penchant for the dramatic. Or, just an 'artsy' thing. I scoffed at you when you weren't looking. I was perfectly happy with my PC running on any number of OS from…

This post could be called 'The Narcissist's Guide to Meme.' I blog and tweet in first person a lot. But I'm not a PR writer. And I'm not a journalist. I don't RT news links. I'm not an IT guy, life coach or one of those 'famous quote' twitterers. I'm a copywriter. And my job is to connect with people in a way that it makes them feel something long enough to do something. The way I connect to other people…

Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv

So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me. Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv

So many great lines in this spot. But my fave is “No rain…no rainbow.” I didn’t want to like this campaign when it launched, but it’s grown on me. Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv

Brilliant spot for billshrink.com and T-Mobile.