I still love this video. Jim is a father, husband, copywriter, egomaniac, hack and founder of smashcommunications.com. When he's not writing the great American novel, you can find him on Twitter @smashadv
Music is as much a part of creative thinking as any of my muses. In fact, constant new music is one of the things that keeps me thinking – period. This is Taking Back Sunday. I like their energy and soul. Viva el nuevo. Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
I'm not a NASCAR fan. I want to make that clear up front. Not that I have anything against the sport or its fans. They're top notch. Whether it was the noise, the smell or the copious amounts of sweaty flesh piled into bleachers alongside a curved highway, I never gravitated to the sport growing up. So it's just not for me. But this post isn't about my personal experience with car racing, nor how my poor father was forced…
As long as local automotive dealers continue to have public love affairs with their own on-screen image, there will never be another Trunk Monkey campaign. And that's a damn shame. However, if you are a local automotive dealer who isn't a narcissist and who admires the Suburban Auto Group approach – drop me a line. I have these ideas… "Pending approval by Attorney General" Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
Back when SNL had talent.
I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits. Me: “I think you have to look to YouTube for the future of TV commercials.” Allie: “But really mom, who would go to YouTube to watch a commercial. I can’t imagine anyone would go seek out, say, a Honda commercial voluntarily.” Me: “Hah! How about a commercial for a $375…
