I was eating supper with my daughter, Allie. We were discussing the future of advertising. Believe me, everything else I might have been discussing with a seventeen-year-old was off limits. Me: “I think you have to look to YouTube for the future of TV commercials.” Allie: “But really mom, who would go to YouTube to watch a commercial. I can’t imagine anyone would go seek out, say, a Honda commercial voluntarily.” Me: “Hah! How about a commercial for a $375…
Unforgiven, 1992. This is the best 10 minutes of my favorite movie of all time. The significance of the bottle at the beginning of this scene, combined with Munny's resolute conviction to the memory of his dead wife up until this point, make for pretty intense drama. It's the crescendo of a man who once slayed his inner beast, only to find that it had been festering within him longing to be unleashed. So what's your favorite movie of all…
I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works. It sticks. Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. Follow him on Twitter at @smashadv And for the record, he and his wife @tinamitchem used to kiss exactly like this back in the day.
The easiest way to turn a slow-paying client into a former slow-paying client is to get upset about accounts receivable. If you’re in business in any capacity, you know that not everyone pays the same. Some pay on time. Some need more time. And some need more coaxing. I recently sent the following email to a client who was about 6-weeks overdue on a payment (Note – the names have been changed to protect the innocent.): Dear Darth – Hi…
This guy is perfectly cast. Yes, the new State Farm 'You get what you pay for' campaign has legs. And yes, the hidden camera technique resonates of Allen Funt. But this guy right here – he IS a hot dog salesman. You might have to shake that up a little bit. – Classic.
Saturday, April 4, 2009 was a pretty special day. We got up before the sun and filled the car with enough clothes and bulk food items to last us a week at Disney World. It was also the day of our annual fantasy baseball draft. Of course everyone else participating in the draft would be sitting around a kitchen table in North Jersey, while we were driving south on I-95, but we were up for the challenge (besides, we have…
