The best spots are always perfectly cast and directed.
The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…
The other day in the laundry room I noticed the tagline on the box of Tide HE detergent: "With Tide – the results are worth it." How ballsy. Not only is Tide coming right out and saying they're more expensive, but in doing so they're creating their own market niche. In a fair-to-moderate worldwide recession, who is going around saying 'we're expensive, but buy us anyway?' Who? Tide, that's who. So while the 'competition' is beating each other up on…
