I have always loved writing outdoor advertising because it routinely offers the toughest challenge to A) get the audience to notice, B) make them feel something and C) get them to take action. Back in 2003, when I wrote this billboard, we had approximately 2.5-seconds to accomplish A, B and C. Today, it's probably less. Yes, outdoor is challenging, but if we're going to litter the landscape with billboards, let's try to at least make them good (and effective). For…
Billy Collins is a former United States Poet Laureate, and current genius.
I recently had a conversation with a friend who said that belief in God is the same as belief in electrons and neutrons and all sorts of other stuff you can't see. To which I flatly responded "No." It's not a debate about god vs science; I'd rather get to the real problem — It seems that a growing portion of the general public views science as some sort of magic. I have heard the third part of Clarke's Three…
Long before XM, MP3s and drop-down DVD screens were options for automobiles (or even ideas, for that matter), we had crackly AM radio. And there were only a few channels back then – which you'd navigate to by pushing big silver buttons that 'clicked' when you pressed them. Other than preachers howling and some rogue polka music, I don't remember much about what lived behind those shiny radio buttons. But I will never forget Paul Harvey and how his voice…
Wow. Did someone bring back Jonathan Swift to write advertising for Crispin Porter + Bogusky?
Music is as important to creativity as any visual. And this song moves me. Around the room.
