I came across this banner ad tonight. I know it’s not as sexy to talk about advertising concepts as it is to talk about the technology that advances these concepts, but I’m a copywriter and this stuff is in my…
Influence. It’s something that all advertising since the beginning of time has aspired to do. So should brands target influencers in social media? Not just yes, but hell yes. The data available to (the highest bidder) brands today directly identifies…
January 28, 1986 I woke up with a mean hangover from a party that ended just a few hours before. In other words, it was a normal morning. I was stationed on a remote US Air Force base near the DMZ…
I saw Black Swan last night. No, I’m not going to ruin it for you – and yet, I hope that this mini review is not so vague that it’s confusing. But first I want to say that I’m not…
I recently did something that I can’t forgive myself for. During a moment of chaos, I barked at my oldest daughter (9) and told her it was time to grow up. I was trying to get everyone out the door…
