Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising. Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements…
NOTE: I realize that by publishing a post like this, I risk to lose the respect of some who will consider what I’m about to say as batshit crazy. Except, it’s not. It’s process. I am a white man in…
I’m a white man. A well-educated professional. I am wealthy and have a modicum of power. I’m not a racist. I believe in the ideals of conservatism, but not with the radical form of it currently in Washington. However, I…
Let me answer that up top—the idea that younger people are somehow more creative than older people is a fallacy. I’m older, I know. And no, I’m not just pleading relevance. There’s an actual reason. I’ve been in the creative…
What Is America’s Brand? When I was a kid, the Vietnam war was winding down and we were all celebrating our nation’s bicentennial. Rocky had just come out and Star Wars was on deck. It was a good time to…
