I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works. It sticks. Jim is a father, husband, copywriter, daydreamer and…
The easiest way to turn a slow-paying client into a former slow-paying client is to get upset about accounts receivable. If you’re in business in any capacity, you know that not everyone pays the same. Some pay on time. Some…
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick)…
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick)…
I was amazed I was with Twitter back in October ’08. I remember following anyone who I thought knew what they were talking about, and tried to follow their suggestions on how to be a productive Twitterer. I also remember…
