Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch. If not, it goes something like this – 'Why not take the puppy home with you for the weekend? If you're still not sure about it, you can return him on Monday." Guess what? No one returns them. This guy's…
I have always loved writing outdoor advertising because it routinely offers the toughest challenge to A) get the audience to notice, B) make them feel something and C) get them to take action. Back in 2003, when I wrote this billboard, we had approximately 2.5-seconds to accomplish A, B and C. Today, it's probably less. Yes, outdoor is challenging, but if we're going to litter the landscape with billboards, let's try to at least make them good (and effective). For…
Getting a job today might mean who you know, but it’s also about who you are. Use that.
I've always enjoyed Emerald Nuts ads. Especially this one. Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv.
